National Gallery of Victoria Celebrates

Question: Discuss about the Report for the National Gallery of Victoria Celebrates. Answer: Introduction: The National Gallery of Victoria (also known as and referred to as NGV) is one of the most well known art galleries that are there in Australia. This art museum is based in the city of Melbourne that is one of the most multi cultural cities of the country. This art gallery is a house of endless pieces of art and pieces that belongs to various genres of disciplines and also exhibits various types of styles. This gallery also is one of the most prestigious hosts for the various international exhibitions in Australia(Ngv, 2011). The NGV is dedicated to the task of collecting, conserving and also of presenting art in the most unique manner. This art gallery also has one of the most unique ways in which it has designed and has planned to attract a larger number of patrons so that the business of the gallery can be accentuated and maximized. In the current reflective report I shall be making a reflection on the various things that I have learned, the ways in which I have learned these principles and also the plans that I do have of applying them to my own workplace and my own projects that I am dealing with currently(Wordpress, 2011). Reflection of my learning experiences: The very first thing that I shall mention and shall initiate this particular section of the report is that the various means that have been designed and implemented by the NGV happens to be very different from the ones that are generally followed in the other companies from the other industries. The authorities and the management of this gallery have given a lot of importance to the aspect of experiential learning. In this context one thing that needs to be seen is that the participants of this marketing program did have a very different experience. At least this is what I can say about the experience that I had in this place. Here while we were in the discussion regarding the problem identification and also the probable solution, one thing that I never felt, unlike the other training programs, the boredom of long stretched hours of training. In fact the learning style in NGV was very different, unique and refreshing. The batch of the attendees did consist of a wide number of people who did come from the various parts of the world and also the natives of Australia. Here as it was evident that the relaxed teaching style of NGV did bring out the best of every attendee out here. The different marketing strategies that were discussed in NGV clearly spoke of the theory of design thinking being applied in the context of marketing gimmicks. The trainers and the management at the NGV were increasingly encouraging out of the box thinking that shall allow the person to come up with different techniques of attracting the gamut of new customers. In fact I can say that my learning experience at NGV not just turned out to be fun, refreshing and relaxing but at the same time it also gave me an idea that learning happens best when it is done in the most enjoyable manner. Saying this it is imperative to mention that the enthusiasm of all the participants at the NGV night clearly showed the success of the ideas of the NGV authorities that they had designed to attract larger gamut of customers and art lovers. In fact the marketing strategy that was fumed by the NGV did try to offer the customers and the art lovers much more than just a great exhibit of fine arts and paintings. The NG V was trying to offer their customers a total experience as a package. This package shall not juts contain of looking at stunning pieces of art but also an evening that shall be the most exciting one endorsed with great food, lovely music and a fine place to socialise and have a good time with friends and family. The authenticity of the plan did get re flected from the fact that the people who were attending the marketing program at NGV 9NGV nights) did happen to thoroughly enjoy themselves. Reflection of my learning outcomes: The program on marketing techniques and strategy happens to be one that has given me a large number of new ideas and techniques. Most of the marketing techniques and strategies that I have come across till date had aimed at attracting the customers by telling them what can they attain and benefit from by using the said products and services. In most of the cases these marketing gimmicks included projection of the product or the service through the various channels of media. This particular method aimed at providing the experience to the customers instead of just telling them the benefits that they can attain and enjoy. Here we see that to attract the customers and the art lovers, the management of the gallery changed the gallery into a wholesome experience of family and friends outing and great evenings. Hence this strategy did speak of the importance and the force of social enjoyment, a place where one can come with friends, family and dear ones and have a wholesome experience of enjoyment. Timing it seemed to be is the most important aspect that can define a good marketing plan from an average one. It is not exactly important that what you are furnishing to your customers. What is also important is the timing in which you are offering the idea. To explain further it can be aid that winter creams if comes with an offer of glycerine soaps, it shall be considered to be an average offer during the summers. The seasons or the time when this offer shall be considered to be a lucrative one has to be the winters. This is a strategy that happens to be applicable in various contexts and for different industries. Here we see that the offer of NGV nights which were made available during the Wednesday evenings did not spark the required or the desired effect. Hence the timing was wrong and very much in adequate in its planning. Hence the management changed the timing to Friday evenings when it was a weekend and the most likely time when people would like to come out and have a nice relaxing time with their loved ones. The quality of the offer is also a major catch for the marketing program. In the case of NGV we see that the choice of music and cuisine that were offered did happen to be very much suitable s per the tastes ad he preferences of the people who came to the art gallery. Hence one of the most important things that reflected from the marketing strategy is that the plan to attract the customers has to be based on a thorough research of the customers themselves. In case the company is able to understand the customers well, only then can they easily make an offer to the customers that shall interest them adequately. Out of the box thinking and innovative ideas happens to be very important for the success of the brand and the company and also for the company to maintain a position of dominance over the market. This is important since all the companies shall be trying the same old tricks for gaining advantage over their rivals. This is a process that in the long run can become very repetitive. The element of surprise happens to be missing that easily bores the customers. This is again something that I did realise out of the NGV nights. After all the people who shall be coming to the gallery would expect to see a great art exhibition. The last thing that they shall expect is a great music with food drinks and music. This shall be a welcome change and great refreshment for the people who are coming to art gallery. The element of surprise is always something is created best out of design thinking. Reflection on my intention to integrate the learning at my workplace: The examples of marketing strategy that I did come across in NGV are particularly interesting. They are ideas that even if cannot be implemented in every business as they were being used in NGV, yet these ideas can always inspire people in the marketing to think in a different manner. The experience that I had gained out of this training program shall remain to be a great inspiration for me. As a marketing team member I had generally been guided by the regular norms of marketing. One aspect of such gimmicks was to increase the visibility f the product. This could be done through active and aggressive marketing and branding promotional woks and also use of various types of media. The other form of marketing gimmicks did happen to concentrate on making offers that shall attract the customers and will drive them away from their customers our rivals. Soon after attending this program I shall now make some serious brain storming sessions with the help of my other team members. One thing t hat I did understand and also plan to implement is that these brain storming sessions must always happen to the entire teams and not just individuals. In this context we see that when brain storming happens for the entire teams better and more applicable abstract and new ideas can be struck and applied to the context of the company. This time the new plan of marketing shall be including the customers in the experience of the use of the product and not merely informing them of the benefits of using the products and the services of the company. This is a process that can help to bind the customers in a more solid and close relationship with the firm. This is practise that can help the company to get the attention and also the loyalty of the customers. Generally we see that the companies o offer information and only information and no real experience of using the product or the services of the company. Hence in case of a company amidst this calculated general rule offers something new that can help to excite and attract the customer better. Thinking out of the box can actually help a company to design the most effective marketing plans. These plans can help in the process of making super dominating positions of any brand in the market. This is the basic concept that has dawned onto me after I had attended the marketing program with NGV Nights. The element of surprise can always do wonders for the company that can also create a stronger relation between a company and its customers. Personal SWOT Analysis SWOT or strength, weakness, opportunities and threat analysis escalates personal understanding of position where individual belongs and which are the areas to be improved for making an individual as a brand. As specified, strength and weakness are internal aspects which can be improved through personal effort while opportunities and threats are external aspects which are to be adjudged properly to find the remedies. Strength Learning of the curriculum properly and quickly International marketing experience Enriched knowledge base through studying the course Weakness More critical analysis of any situation which lead negative impact some times My ability to grasp other subject Opportunities Practical knowledge through the various course studies in different sphere of professional career. Application of the knowledge in the practical field of MBA to make me as Brand. Threats Arising of situation which confuses me about the next course of action Lack of leadership element to handle crisis management Refer to above analysis, the main emphasis is to be given on making strong foundation of knowledge with application in practical field irrespective of the trade. The threats are to be handled with both features of knowledge base and practical experience. The weaknesses are to be mitigated through constant endeavour to enhance the knowledge base and with the knowledge to implement in the practical filed of operation irrespective of the nature of trade. Brand identity creation Brand is treated as an intangible asset which cannot be seen nor felt, but realised with the impact of this. It is often found that brand creation is mainly involved in any product or service placed in the market. In case of personal bran creation of MBA professional, it is the value addition to the individual which is generated through learning, education and successful application of the same in different spheres of professional world. Being a successful MBA professional, an individual should insist on value addition through various factors like solid knowledge base of basics of MBA, enhancement of the knowledge base by upgrading with present situation, ability to apply the knowledge in the practical field irrespective of the nature of business handled by a MBA professional, and successful value addition to the situation which deserves special effort from a MBA professional. Conclusion: On a concluding note the experience of the NGV nights did happen to be very enlightening for me. It gave me a great idea that could help m to attract greater gamut o customers through marketing strategies and programs. This is a perspective of a marketing person. However room the point of view of a HR person the NGV nights also did offer a great program of training the company workforce. Only when the marketing team gets a good idea of the feel of the experience that they shall be offering their own clients can they work to improve their marketing plans better. Hence the HR also has to treat the same way the marketing team plans to treat their customers. The project of marketing strategy implementation has to begin with the internal customers the workforce of the company itself. Only when the projects of branding are first tried on the workforce of the company first can one understand the real affectivity of the plans better. The NGV Nights also helped to realise the fact that the best ambience to learn is one that is relaxed and one in which a person can enjoy. No work can be successful without being fun. This is what reached out to be first and the best of all. References: Ngv. (2011, February 03). The National Gallery of Victoria Celebrates 150 Years. Retrieved October 18, 2016, from Ngv: https://www.ngv.vic.gov.au/media_release/the-national-gallery-of-victoria-celebrates-150-years/ Wordpress. (2011). The National Gallery of Victoria recent publications. Retrieved October 18, 2016, from Wordpress: https://arthistoriography.files.wordpress.com/2011/05/ngv-article-for-journal-of-art-historiography.pdf